visionariesnetwork Team

16 September, 2025

healthcare and medical devices

The Consumer Technology Association (CTA) has released a new artificial intelligence standard to raise the bar for predictive health AI solutions. The new model, Performance Verification and Validation for Predictive Health AI Solutions, has high standards of accuracy, explainability, and real-world testing before technologies are released to market.

The CTA artificial intelligence standard aims to facilitate industry-wide consistency with a foundation for public confidence in AI-driven healthcare applications. By incorporating measurable requirements for accuracy and strong data validation procedures, the standard guarantees that predictive AI models are secure, efficient, and trustworthy for clinical and consumer healthcare uses.

Emphasis on Predictive AI, rather than on Generative AI

The standard is specifically aimed at non-generative AI technologies. Predictive AI defines solutions that forecast health results from structured data, such as spotting high-risk patients, aiding diagnosis, or optimizing treatment pathways.

Generative AI applications such as AI scribes or software that converts unstructured medical notes into structured data are not currently included. The CTA states that future updates will add standards for generative AI, as the generative AI role continues to grow in healthcare.

Key CTA Artificial Intelligence Standard Requirements

The newly released document references the new standard as putting significant emphasis on an end-to-end process involving data quality, model accuracy, utility, and explainability. The new standard provides developers with clear guidance to make sure predictive AI models are strong, interpretable, and prepared for clinical use.

Key requirements include:

·         Data transparency and disclosure: Developers must disclose input and output data sources, describing how the data were compiled and used. For example, a breast cancer risk model based on BRCA1/BRCA2 genes must describe how the genetic information is applied to provide predictions.

·         Accuracy reporting: Model developers must publish at least one standard measure of accuracy, e.g., F1 score or Mean Absolute Error (MAE).

·         Demographic disclosure: Demographic details like sample size, age, and gender must be disclosed by developers. Race and ethnicity data disclosure is not mandated but is recommended.

·         Explainability and usability: The model should be well-explained to enable local healthcare personnel to utilize and deploy it. Developers must incorporate documentation, user manuals, installation instructions, and technical support details.

·         Model drift monitoring: There should be plans developed by the developers for detecting and mitigating model degradation with time, such as benchmarks for when recalibration is required.

·         Real-world validation: In addition to internal testing, AI models need external validation across several sites, guaranteeing reproducible performance in real-world healthcare settings.

 

Why This Matters for Healthcare AI

Clinicians are increasingly relying on predictive AI to assist patient care, from monitoring chronic diseases to assisting with cancer detection at the earliest stages. But previously, the accuracy of such solutions has varied widely, depending on how they were implemented.

The new CTA artificial intelligence standard fills this gap by requiring quantifiable targets and independent validation. In practical terms, that means a prediction model cannot be sold until it reliably functions in multiple healthcare settings.

By encouraging compliance with U.S. laws like HIPAA and international standards like the EU's data protection directive, the standard also increases patient confidentiality and data protection.

CTA's Broader Role in Health Technology Standards

The Consumer Technology Association isn't new to leading innovation. The group has published a number of health technology standards over the years, from continuous glucose monitoring system specifications integrated into devices to sleep monitoring device performance requirements.

This new release is the fifth AI-specific standard from the CTA and arguably its most far-reaching. By defining a predictable set of requirements for predictive AI, the group is not only guiding developers but also helping regulators, clinicians, and patients have confidence in the technology's role in clinical decision-making.

Looking Ahead

With the increasing adoption of AI, the CTA acknowledges that the generative AI will need its own standard in the near future. Meanwhile, the predictive AI standard is an important stepping stone towards safer, more transparent AI in healthcare.

By emphasizing accuracy, transparency, and real-world testing, the CTA artificial intelligence standard can be a building block for the responsible adoption of AI in healthcare—avoiding over-promising but not slowing down innovation.