Qatar Airways Arabian Travel Market 2025 exhibition set the bar high for the international aviation sector with a breathtaking display of cultural, technological, and luxury travel innovation. The five-star airline stole the show on the first day of ATM Dubai 2025 with a futuristic glimpse of the future of travel in the Arab world and beyond.

Sama: The First Arabic-Speaking AI Cabin Crew

One of the highlights of the Qatar Airways Arabian Travel Market 2025 experience was Sama, the globe's first AI-powered digital human cabin crew. Sama, now fully conversant in Modern Standard Arabic and also well-versed in a number of Arabic dialects, interacted with passengers in live conversations. She offered flight reservations, destination advice, and in-depth information on Qatar Airways' award-winning products.

Sama's launch is a milestone for personalization and accessibility among Arabic-speaking travelers. Launched on Qatar Airways' mobile app and the airline's interactive virtual reality platform, QVerse, Sama bears witness to Qatar Airways being a leader in digital innovation while being deeply rooted in the culture of the region.

The ORCHARD in QVerse: Hamad International Airport Comes Alive

Qatar Airways also welcomed guests to the ORCHARD in QVerse, a virtual reality simulation of the world-famous indoor garden in Hamad International Airport. Guests were able to virtually walk through the foliage, bask in the serene ambiance, and experience one of the airport's most recognizable zones without ever getting on a flight.

This immersive experience inside Qatar Airways' Arabian Travel Market 2025 pavilion showcased the manner in which the airline is combining nature, technology, and hospitality in order to make travel more open and relaxed from the moment a journey commences.

A New Era of Luxury: Next Gen Qsuite and the Multi-Sensory Pod

Another major news was the launch of the Qsuite Next Gen, the second-generation version of Qatar Airways' award-winning business class product. Passengers found enhanced personalisation features, added comfort, and creative privacy features in the reimagined Qsuite.

To further bring the physical model to life, the airline unveiled a multi-sensory pod — an immersive experience that stimulated the senses of visitors through sight, smell, movement, and sound. The pod enabled visitors to fully envelop themselves in the Qsuite environment, providing a glimpse of the ultra-premium experience Qatar Airways passengers will enjoy in the near future.

Strategic Partnerships to Encourage Global Tourism

Commercially, Qatar Airways marked major new Memoranda of Understanding (MoUs) with Visit Maldives and the Ministry of Tourism of Indonesia. These agreements will bring more visitors through Doha's award-winning Hamad International Airport, tapping new leisure markets and solidifying Qatar as a global hub.

Commenting on the incident, Qatar Airways Group Chief Executive Officer Engr. Badr Mohammed Al-Meer said:

“We at Qatar Airways are thrilled to be back at ATM with innovation that leads the industry in celebrating the spirit and diversity of our region. Sama, the globe's first AI cabin crew, now talks naturally to millions of Arabic-speaking travelers. Our ORCHARD in VR, our Qsuite Next Gen, and our multi-sensory pod are only a few examples of how Qatar Airways is creating a future that's not just digital, but human.”

Conclusion

With its bold vision and commitment to both innovation and human connection, Qatar Airways stole the show at the Qatar Airways Arabian Travel Market 2025. The airline's stunning combination of AI, immersive VR, luxury travel experiences, and strategic collaborations reflects its leadership in the transformation of the aviation future. As the event wrapped up, one thing was certain: Qatar Airways is not only mapping out the future of travel — it's building it.