Apple Launches New App Store Subscription Option for Developers

Apple launches new App Store subscription plans with monthly payments and 12-month commitments, giving developers new ways to grow recurring revenue globally

Apple has officially announced a new App Store subscription model that allows developers to offer monthly payments tied to a 12-month commitment. The feature was first discovered in the iOS 26.5 beta last month, and Apple has now confirmed it will soon roll out publicly. Developers can already access the option through App Store Connect and begin testing it in Xcode before the official launch.

How the New Payment Plan Works

This new App Store subscription option gives customers a more flexible way to pay for premium services. Instead of paying a full annual amount upfront, users can divide the cost into smaller monthly payments while still committing to a one-year term. This could make expensive yearly plans more attractive to customers who prefer lower monthly costs.

Apple also explained that users can cancel their subscription at any time. However, the plan will only stop renewing after the remaining committed payments have been completed, ensuring the 12-month agreement is fulfilled.

Better Transparency for Users

To make the process clearer, Apple says customers will be able to track completed payments and remaining installments directly through their Apple Account settings. This added visibility may reduce confusion around long-term subscriptions and payment schedules.

The company also plans to send push notifications and email reminders when renewals are approaching or when users need to take action regarding their subscription plan.

Developers Can Start Testing Now

For developers, the feature is already available in App Store Connect, allowing them to create and test new subscription offers ahead of the public release. Once iOS 26.5 and related updates arrive next month, the new App Store subscription option will be available to eligible users worldwide running iOS 26.4 or later.

Two Countries Excluded at Launch

Apple confirmed that the feature will not initially be available in the United States and Singapore. The company has not explained the reason for excluding those markets or provided a timeline for when support may be added later.

Why This Matters

The new subscription model could help developers boost recurring revenue while giving users more payment flexibility. It may also encourage more people to sign up for premium apps, streaming services, and productivity tools across Apple’s ecosystem.