Flipkart AI Acquisition Strengthens Visual Commerce with Minivet AI

Flipkart AI acquisition boosts visual commerce as it buys a majority stake in Minivet AI to scale generative video, conversational search, and immersive shopping

Flipkart has acquired a majority stake in Minivet AI, a year-old artificial intelligence and machine learning startup, as it deepens its push into generative technologies. The IPO-bound e-commerce giant confirmed that it has signed definitive agreements to acquire the stake, without disclosing the deal value. This Flipkart AI acquisition reflects the company’s growing focus on AI-led innovation across its platform.

Focus on Video-First and Visual Commerce

The acquisition is set to enhance Flipkart’s visual commerce capabilities, particularly its ability to convert static product catalogs into engaging video content at scale. Minivet AI specialises in generative video solutions for e-commerce, along with conversational search and other AI-powered tools that make online shopping more immersive. Through this Flipkart AI acquisition, the company aims to accelerate its transition toward video-first shopping experiences.

Founder Sees Pivotal Growth Opportunity

“This partnership with Flipkart is a pivotal moment for Minivet AI,” said Aditya Rachakonda, founder of Minivet AI. “It allows us to rapidly deploy our proprietary GenAI solutions, from catalog videofication to conversational search, directly onto India’s leading e-commerce platform.” The statement highlights how the Flipkart AI acquisition provides the startup with scale, data, and real-world use cases.

Riding the Shift Toward Immersive Shopping

E-commerce platforms globally are moving toward visual-led and interactive shopping journeys, where short videos and AI-driven discovery play a major role in influencing purchases. Flipkart plans to leverage Minivet AI’s technology to improve customer engagement, enhance conversion rates, and lower content creation costs. This Flipkart AI acquisition aligns with the broader industry shift toward automation and personalised commerce.

About Minivet AI’s Technology Platform

Founded in 2024, Minivet AI offers a platform that transforms static product catalogs into dynamic video content using generative AI. Beyond video creation, it provides a wider suite of e-commerce AI tools, positioning itself as a full-stack AI partner for online retail platforms. Its technology uses advanced model orchestration and performance optimisation to deliver high-quality output at significantly lower costs than traditional production methods.

Flipkart’s Long-Term AI Vision

Ravi Iyer, senior vice president of corporate affairs at Flipkart, described the deal as a strategic investment that brings “niche talent and advanced proprietary technology” into the company. He noted that these capabilities would eventually extend across the broader Flipkart Group ecosystem, reinforcing the long-term intent behind the Flipkart AI acquisition.

Strengthening Competitive Edge

Subject to customary closing conditions, the acquisition underscores Flipkart’s commitment to maintaining a technological edge in India’s competitive digital commerce market, where AI-driven personalisation and immersive shopping experiences are becoming critical differentiators.