Zoovu Generative AI Shopping Assistant Boosts eCommerce Sales

Zoovu generative AI shopping assistant transforms online sales

Zoovu, the AI-driven search and product discovery platform, has released major enhancements and broader availability of Zoe, its AI-based shopping assistant, to maximise global eCommerce sales for leading brands and retailers.

Unlike generic chatbots that exist at the edges of digital storefronts, Zoe is natively integrated into every step of the customer journey, fully composable, and modular. Consumers no longer need to exit a site or rely on siloed support to make a purchase. Instead, they interact with a conversational product expert that builds buyer confidence and drives conversions.

Zoe is placed on product detail pages (PDPs), search results pages, category pages, and self-service customer portals. Nearly 50 global companies, including Microsoft, Staples, Bosch, and the Euronics group, have already onboarded the solution.

Built to Support Customers Every Step of the Way

Officeworks’ General Manager of Merchandise, Jim Berndtis, highlighted the platform’s impact:
“We’ve been in a position to deliver more innovative shopping experiences to our customers. That makes our teams more productive and smarter. With Zoovu generative AI shopping assistant, we’ve really taken the interaction to the next level in terms of getting customers into the right device for them.”

Zoe enhances the buying journey by providing conversational GenAI experiences exactly where decisions happen. It explains “why this product,” compares options, cites sources, and delivers personalised guidance tailored to each shopper’s intent and expertise. This approach prevents customers from leaving the site for guidance and helps brands maintain trust during key purchasing moments.

Fixing GenAI’s Biggest eCommerce Challenge: Data Quality

One of the most common weaknesses in generative AI eCommerce solutions is low-quality data. Zoovu addresses this by using its AI-prepared data strategy.

The platform aggregates and processes product data from ERP, PIM, CPQ, and eCommerce systems. It also imports external sources such as manuals, PDFs, spec sheets, blogs, and websites. Data is then enriched, harmonised, and structured so Zoe delivers knowledgeable, accurate answers consistently.

Jonathan Taylor, Zoovu Chief Product Officer, explained:
“Ecommerce teams don’t need another chatbot. They need a product expert who can be plugged into key moments and trusted to answer correctly and usefully. Zoe’s composable skills and AI-ready data transform complex catalogues into conversational buying experiences that are fast to deploy, safe to scale, and proven to deliver.”

Measurable Impact for Enterprises

The ROI of Zoe’s deployment is clear. Microsoft reported a 25% boost in add-to-cart rates when customers interacted with the AI assistant. Zoovu notes that enterprise eCommerce teams can launch Zoe in as little as two weeks and expand into new categories or regions without re-platforming.

Because Zoe is fully integrated into the website experience, each new capability leverages the same controlled data foundation. The platform also supports syndication, extending Zoe to retail partner sites and in-store kiosks. This ensures shoppers receive consistent, authoritative guidance across every channel.

The Bigger Picture: What This Means for Retail

The arrival of the Zoovu generative AI shopping assistant represents a shift in eCommerce. Many online shops still rely on outdated keyword search, static PDPs, and basic chatbots. However, consumer behavior has evolved—shoppers now expect engaging, personalised, and conversational experiences.

A 2025 Capgemini study found 58% of consumers use generative AI to research products before buying. Beyond discovery, customers expect speed, transparency, personalisation, and increasingly consider the sustainability impact of their purchases. Brands that fail to adopt these technologies risk losing market share, while those that embrace generative AI can foster loyalty and drive higher-value interactions.

The Future of eCommerce With Zoovu

As social commerce grows and consumers engage earlier in the buying journey, generative AI is becoming central to retail strategy. The Zoovu generative AI shopping assistant provides businesses with a scalable solution to meet these demands and improve results.

By transforming static web shops into interactive, conversational experiences, Zoovu demonstrates that this technology is more than a passing trend—it is the foundation of retail’s future. For companies seeking to stay ahead in 2025 and beyond, the Zoovu generative AI shopping assistant could determine which brands thrive in the next decade of eCommerce.