Morrisons, the UK's top supermarket retailer, has taken a major step in embracing new technology by partnering with supply chain technology leader Kallikor. Morrisons' supply chain partnership will bring greater resilience, responsiveness, and long-term efficiency across its entire business.

With over 500 supermarkets and 1,700 Morrisons Daily stores, the retailer's supply chain footprint is vast and complex. To help meet mounting customer pressures and pressure in the supply chain, Morrisons is employing Kallikor's artificial intelligence platform in an effort to create a more responsive and predictive supply chain model.

A Strategic Shift to Simulation-Driven Decision Making

At the core of the Morrisons supply chain deal lies Kallikor's simulation software, Adaption. This facilitates companies to experiment with changes in operations without the risk of derailing them. Through experimenting with ideas virtually, Morrisons can make faster, fact-based decisions that save time, money, and resources.

Ross Eggleton, Morrisons' Group Director of Logistics, Supply Chain & Technology, said:

“Working with Kallikor will enable us to make more informed decisions quicker. Through AI, we can bring the virtual and real worlds together to design and test changes throughout our supply chain. That allows us to move quickly, fix the right issues and make every supply chain decision in the best interest of the greater good—delivering more value and accessibility for customers while enhancing our efficiency and resilience.”

This partnership gives Morrisons the freedom to try out a variety of what-ifs—everything from automated warehouses to delivery route optimisation—before rolling out real-world changes.

AI: The Retail Logistics Game Changer

Artificial intelligence platforms such as Kallikor's Adaption are revolutionizing how companies are engaged in logistics. With the Morrisons supply chain partnership, the company is able to model all types of scenarios, analyze their impacts, and make a choice on the best course of action in the scenario.

These computer simulations powered by AI are vital for bottlenecks detection, demand fluctuation forecasting, and cost optimisation without actually bringing real-world operations to a stop. Experimenting with supply chain transformation in a simulated environment is not only cost-effective but also decreases risks substantially while carrying out strategic makeovers.

Digital Twin Technology Transforms Operations

At the heart of the digital strategy is the creation of an end-to-end 'digital twin' of the Morrisons supply chain. The computer-generated duplicate takes in everything from warehouse dynamics through to store-level logistics, providing a top-level view of operational efficiency.

Using this model, Morrisons can experiment with solutions to their stock systems, shipping operations, and demand planning operations. Rather than responding to crisis, the supermarket chain is now poised to anticipate market changes.

Jonathan Barrett, CEO of Kallikor, said:

“Organisations that can dynamically re-configure their networks, model alternative scenarios, and make decisions at speed, based on evidence will set the competitive pace for tomorrow. This alliance allows Morrisons to leverage market volatility as a source of competitive advantage by enabling faster, with optimised cost configurations, and with total coherence between operational delivery and strategic intent.”

A Future-Ready Retail Ecosystem

By working with Kallikor, Morrisons is establishing a new benchmark for UK supermarket operations. The Morrisons supply chain partnership is not merely about cutting costs—it's about building a smarter, quicker, and more responsive system.

Through Kallikor's solutions, Morrisons is ideally positioned to keep pace with evolving customer requirements, navigate worldwide supply chain disruptions, and remain nimble in an accelerating-digitalizing market.

With innovation, the new monetary unit of competitive edge in retailing, the Morrisons supply chain partnership is an example of how technology-enabled change can future-proof even the most conservative industries.