Making headlines this week is the long-awaited McDonald's Spicy McMuffin launch. The limited launch includes a range of sandwiches that will spice up the breakfast mania and include:

·         Egg McMuffin containing Spicy Pepper Sauce

·         Spicy Sausage McMuffin

·         Spicy Sausage McMuffin with Egg

Each sandwich includes the new Spicy Pepper Sauce, a spicy and zesty component created to convert existing consumers who like a little heat. The change is the first meaningful flavor modification to the original Egg McMuffin since the product's 1972 introduction.

The firm said in a news release, "We're heating up breakfast this summer. Starting July 8, fans can begin their morning with our new Spicy McMuffin sandwiches at participating restaurants across the country."

Current studies say the move is in line with shifting food trends. Instacart and the recent survey of Americans by The Harris Poll revealed that 74% of Americans use hot sauce regularly, and 78% of Gen Z consumers say they are likely to buy spicy food products — which makes McDonald's launch of Spicy McMuffin well-timed.

Snack Wraps Back on July 10

Along with the introduction of spicy breakfast, McDonald's is reintroducing a fan favorite: Snack Wraps. Starting Thursday, July 10, these fan-favorite wraps will be available at all 13,600 McDonald's restaurants in the U.S.

First introduced in the early 2000s and discontinued in 2016, Snack Wraps had a loyal internet fan base. Petitions, social media, and viral videos demanding their return have kept them in the public eye. Now, McDonald's is finally heeding the call.

Customers can now indulge in Snack Wraps with:

·         Grilled or crispy chicken

·         Shredded lettuce

·         A blend of Monterey Jack and Mild Cheddar cheese

·         Ranch or Spicy Pepper Sauce Substitute

·         Wrapped in a flour tortilla

Their comeback attests to McDonald's dedication to hearing what its customers, particularly young generations and old-timey diners, have to say.

Embracing Heat and Nostalgia

From the McDonald's Spicy McMuffin launch to the return of Snack Wraps, the brand is capitalizing on two strong trends in food culture: hunger for spice and hunger for comfort foods.

The Egg McMuffin itself was once a breakthrough, created in 1972 by McDonald's franchisee Herb Peterson as a breakfast-on-the-go eggs benedict. Today, its spicy counterpart may allow McDonald's to reinvent breakfast all over again — but this time for a new generation younger, bolder consumers.

Snack Wraps, however, offer a convenient, delicious lunch or snack option for time-pressed consumers, especially those who first became familiar with them as children and never lost the desire for their comeback.

What's Next?

Whether you're a spice fanatic or a Snack Wrap fanatic, McDonald's recent actions reflect a desire to change. These rollouts represent not only menu creativity but also the responsiveness of the company to customer trends — both of those in its restaurants and on the web.

McDonald’s Spicy McMuffin launch officially starts July 8, and the Snack Wraps reappear starting July 10. Both are limited-time-only offerings, so enthusiasts should get to their local McDonald's sooner than later. Breakfast became a whole lot spicier — and the popular wraps are now where they belong.