With a pioneering move that heralds a seismic shift in retail intelligence, the NielsenIQ and VusionGroup partnership is transforming the working of manufacturers and retailers work in physical stores. The two global market leaders—NielsenIQ, one of the top consumer intelligence companies, and VusionGroup, an innovator in smart digital labels and Retail IoT—are collaborating to create data-driven, networked shopping environments that drive total performance.

Both firms have a presence in over 100 countries and bring together unprecedented experience. The alliance will bring together NielsenIQ's retail point-of-sale information and deep consumer behavior insights and VusionGroup's advanced shelf monitoring and digital label technologies. Together, they will collaborate to optimize assortment strategies, pricing models, promotion campaigns, and supply chain logistics.

Real-Time Data Meets Digital Shelves

Fundamental to the NielsenIQ and VusionGroup partnership is a common vision of bridging the digital and physical shopping worlds. Retailers are now able to tap into real-time shelf data and use artificial intelligence to make more informed business decisions. This can range from identifying fast-selling products through to guaranteed availability on the shelf and timely price adjustments.

The first markets to target in this initiative are the United States, France, and Italy. Yet, the two companies plan to take the offering quickly to EMEA and North America.

Tracey Massey, NielsenIQ Chief Operating Officer, commented on the partnership:

“This thrilling partnership is a reflection of our ongoing dedication to redefining the way manufacturers and retailers think about growth and customer engagement. It's a wonderful reflection of what happens when retail know-how, real-time insights, and AI come together.”

Transforming Retail Operations End-to-End

VusionGroup is introducing its portfolio of first-to-market retail technology solutions, including digital shelf labels (via SESimagotag), VusionCloud for data synchronization, Captana for AI-powered shelf vision, and Memory, a high-level analytics solution. These solutions will now be augmented by NielsenIQ's data insights, offering retailers more unprecedented information about their business and shoppers' behavior than ever before.

Thierry Gadou, VusionGroup Chairman and CEO, stated:

“We are thrilled to be uniting with NielsenIQ. Combined, we are bringing a new level of intelligence and connectivity to physical commerce. With this collaboration, our clients will be in a position to make more informed decisions, automate operations, and improve the customer experience.”

Through the digitalization of shelf management, stock tracking, and price fluctuations, NielsenIQ and VusionGroup partnership has the potential to significantly enhance supply chain synchronization and eliminate wasteful inefficiencies such as stockouts and overstock.

A Smarter, More Sustainable Future

In addition to operational effectiveness, this partnership makes possible an even higher objective: more sustainable, people-oriented retail. VusionGroup has been a long-time advocate for food-saving technologies, reduced carbon emissions, and healthier communities. Their 2023 Platinum Sustainability Rating by EcoVadis is a demonstration of this dedication to the planet.

The NielsenIQ and VusionGroup partnership is not just technology—it's about creating a smarter, greener retail world that benefits businesses, consumers, and the planet.

Why This Matters

For retailers, this partnership offers an opportunity to digitize shops without sacrificing the in-store shopping experience. For manufacturers, it offers them greater visibility into the performance of products in-store. And for shoppers, it provides more accurate pricing, fresher products, and a smoother shopping experience.

This is not another corporate alliance. It's a compelling union of technology and data to create quantifiable results. As traditional retailers struggle increasingly to keep pace in an online-first world, the collaboration between NielsenIQ and VusionGroup represents a solution that's several steps ahead—one that's already beginning to roll out in core markets around the world.