visionariesnetwork Team

28 May, 2025

brand management digital marketing and business

JetBlue and Dunkin' are soaring high—together. In a development already creating a buzz, the two beloved brands announced the JetBlue Dunkin coffee plane, a colorful and freshly painted Airbus A320 that promises to excite coffee lovers in the skies.

Revealed during a private unveiling in Boston, the plane—aptly dubbed Brewing Altitude—is painted in Dunkin's iconic pink and orange hues, with massive depictions of a steaming coffee cup and donut. The bold color scheme immortalizes a taste-adventure-filled chapter in a relationship that has been brewing since 2006.

Coffee, Clouds, and Celebration

The Boston debut was more than a paint job reveal. The guests had an all-out party with complimentary Dunkin' coffee for a month, co-branded limited-edition items, and close-up inspection of the JetBlue Dunkin coffee plane.

Both Dunkin' and JetBlue posted a behind-the-scenes video of the plane's makeover. Posted on social media, the video's caption read, "Your favorite breakfast spot is doing planes now"—and the fans went wild.

On Facebook, individuals were expressing their humor and enthusiasm. "I am ready to fly on it!" said one of the thrilled travelers. Another one joked, "How many Dunkin' points is a flight?" Even American Eagle could not help but have some fun with it, writing, "Taking the phrase 'to new heights' to another level."

A Relationship That's Been Brewing for Years

While the new livery is fresh, the JetBlue-Dunkin' partnership isn't. The airline first began serving Dunkin's Original Blend coffee onboard back in 2006. Five years later, Dunkin' emerged as the official coffee partner of JetBlue, and passengers could count on their favorite cup of coffee every time they boarded a flight.

"This alliance has existed for almost two decades with JetBlue," JetBlue President Marty St. George stated. "We're excited to mark it with a paint job as colorful and playful as the brands themselves. With our common Boston roots and our emphasis on customer happiness, the JetBlue Dunkin coffee airplane is a great convergence of two favorite brands."

Taking Brand Loyalty Sky-High

Aside from the bright colors and coffee advantages, the JetBlue Dunkin coffee airplane is a successful brand combination. With the union of two symbols of the American lifestyle—morning coffee and flying—the collaboration strikes the hearts of the supporters of the two brands.

Whether you're taking a weekend getaway or a business flight, walking onto a plane with donuts and coffee can't help but put a smile on your face. Throw in the fact that your favorite coffee is on tap on the plane, and you've got an airline experience that's truly over the top.

JetBlue keeps pushing the boundaries with innovative marketing, and this latest step solidifies its position as a company that's innovative and customer-centric. Dunkin' also reiterates that it's not just a coffee house—it's a cultural phenomenon.

 Last Sip

The more passengers learn about this unique aircraft, the more the JetBlue Dunkin coffee plane will be a fan favorite—and a selfie destination at airports across the country. It's a bold, caffeinated reminder that sometimes the greatest journeys start with a good cup of coffee, even at cruising altitude. So, the next time you fly JetBlue, look around. You might just get the friendliest flight in the sky.