Zappi: Revolutionizing Consumer Insights with Connected, Continuous Research
Published: 2025-06-17 | Author: VisionariesNetwork Team
In today’s fast-paced market environment, brands face immense pressure to innovate quickly and launch campaigns that resonate with diverse audiences. Yet traditional market research—often slow, siloed, and rigid—struggles to keep pace. We introduce you to Zappi: a world-class, AI-driven consumer insights platform designed to embed consumer feedback into every phase of brand, product, and advertisement development.
A New Approach to Market Research
At its core, Zappi harnesses agile, automated research tools that clients report deliver insights in as little as 12 hours, with full dashboards ready within 48–72 hours. Far from one-off studies, the platform builds a persistent, connected dataset—what Zappi describes as a “learning loop”—where each test informs the next. Rather than treating insights as isolated projects, teams can aggregate learnings over time, making continuous improvements and avoiding repeated mistakes.
Fast, Reliable, Repeatable
Zappi combines automated sample quality, repeatable survey templates, and comprehensive benchmarking to deliver speed and consistency:
These capabilities give clients data they can trust—backed by internal quality scores and compliance with international research standards.
Driven by AI & Actionable Reporting
Zappi’s platform isn’t just fast—it’s smart. AI-generated reporting, prompt-engineered narratives, smart auto-coding of themes, and real-time charting make insights immediately accessible. Users receive instant visualizations, deep-dive verbatim, and diagnostic guidance—no waiting, no heavy analytics lift.
Solving Real Business Problems
Zappi’s agile model supports multiple phases of brand work:
This flexible suite empowers insights teams to go beyond tactical, one-off studies—helping them scale consumer insight across product innovation and creative production pipelines.
Proven Success & High Profile Clients
Trusted by global brands—Mars, PepsiCo, McDonald’s, Wendy’s, Vodafone, Reckitt, SoFi, Clorox—Zappi has repeatedly demonstrated ROI and efficiency gains. PepsiCo shared that their creative effectiveness increased by nearly 30%, translating to hundreds of millions in business value. McDonald’s sees clear benefits in revisiting past research to inspire smarter product ideas.
An Organization Built for Impact
Beyond its technological offering, Zappi has built a strong ethical and cultural foundation:
The company has also received internal culture awards—Best Place to Work by Fast Company, Comparably, Quirks, and Great Place to Work.
Recognition & Momentum
Zappi has been honored as the “Best Marketing Insights Platform” at the MarTech Breakthrough Awards (2023 & 2024) and recognized by Business Insider as one of the hottest MarTech companies. PitchBook notes over $171 million raised via private equity, underscoring strong investor confidence.
Aaron Kechley, Chief Executive Officer
Aaron Kechley is the CEO of Zappi, where he is focused on driving the company's growth strategy, expanding its global presence, and enhancing its platform to deliver transformative consumer insights solutions. At Zappi, Aaron’s leadership supports the company’s vision of building a connected insights ecosystem while empowering brands with data and insights that enable consumer-centricity at scale.
With over 25 years of experience, Aaron has led high-growth technology companies across industries, from start-ups to enterprises exceeding $1B in revenue. Prior to joining Zappi, Aaron was President at Inmar Intelligence, where he launched and scaled their Retail Media platform to over $165M. He also played a pivotal role at DataXu, where he spearheaded the transition from managed service to self-service in AI-driven media optimization, contributing to the company’s acquisition by Roku in 2019.
Aaron has applied data at every stage of the customer journey, from leveraging pre-launch insights that help brands create work consumers love, to driving targeted programmatic media buying through demand-side platforms. His expertise spans product development, marketing, and customer success, with a deep focus on harnessing the power of data to solve complex business challenges.
Aaron holds an MBA from the MIT Sloan School of Management. When he’s not spearheading hypergrowth for Zappi, Aaron enjoys staying active through hiking and outdoor activities, and spending time with his family. He's also passionate about exploring new technologies and how they intersect with marketing to drive business growth.
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