Summit Digital Marketing's mission is to help its clients get found online and increase their reach, revenue, and impact
Published: 2023-05-11 | Author: VisionariesNetwork Team
In today's digital age, having a strong online presence is crucial for businesses of all sizes and industries. With the rise of the internet and social media, customers are now more likely to search for products and services online rather than relying on traditional methods such as word of mouth or print advertisements. As a result, businesses that don't have a solid digital marketing strategy in place are at risk of falling behind their competitors and losing potential customers.
The Benefits of Digital Marketing
Digital marketing offers numerous benefits for businesses, including increased brand awareness, improved website traffic, and enhanced customer engagement. By having a professional website and engaging in various digital marketing activities, businesses can showcase their products and services to a wider audience, increasing their chances of attracting new customers and driving sales. Additionally, digital marketing provides businesses with valuable insights into customer behavior, allowing them to make data-driven decisions and optimize their marketing strategies for better results.
Pay-Per-Click Advertising (PPC)
One of the most effective forms of digital marketing is pay-per-click (PPC) advertising. PPC allows businesses to create targeted ads that appear on search engines and other websites, directing users to their website. With PPC, businesses only pay when a user clicks on their ad, making it a cost-effective way to generate leads and drive sales. By using keywords and targeting specific demographics, PPC campaigns can be highly targeted, allowing businesses to reach their ideal audience and increase their chances of conversion.
Search Engine Optimization (SEO)
Another important aspect of digital marketing is search engine optimization (SEO). SEO involves optimizing a website's content and structure to improve its visibility in search engine results pages (SERPs). By using keywords and phrases strategically, creating high-quality content, and building high-quality backlinks, businesses can improve their website's ranking on search engines and increase their visibility to potential customers. With SEO, businesses can attract organic traffic and establish themselves as authority figures in their industry.
Google Ads Management
Google Ads is one of the most popular forms of PPC advertising, allowing businesses to create targeted ads that appear on Google search results pages. With Google Ads management, businesses can create custom campaigns that target specific demographics, interests, and behaviors. By using Google Ads analytics tools, businesses can track the performance of their campaigns and make data-driven decisions to optimize their ads for better results.
Paid Media Marketing
Paid media marketing involves using paid advertising channels such as social media platforms, online directories, and email marketing to promote a business's products or services. With paid media marketing, businesses can reach a wider audience and increase their brand awareness by targeting specific demographics and interests. By using paid media marketing analytics tools, businesses can track the performance of their campaigns and make data-driven decisions to optimize their ads for better results.
Digital Marketing Consulting
Finally, digital marketing consulting involves providing expert advice and guidance to businesses looking to improve their digital marketing strategies. With digital marketing consulting, businesses can get personalized recommendations for improving their online presence, increasing their website traffic, and driving sales. By working with experienced digital marketing consultants, businesses can gain valuable insights into the latest digital marketing trends and best practices.
Roman, Founder & CEO
Ten years ago, Summit Digital Marketing was a one-Roman show! Fueled by his vision to change lives through marketing, Roman created Summit with no intention of hiring employees (and yet here Summit Digital Marketing is!). Like any Founder and CEO, Roman has worn a lot of hats over the years. After graduating from the Moody Bible Institute in Chicago with the intent to become a youth pastor, Roman felt called by God instead to help people through entrepreneurship and business.
Today he’s doing just that and is beyond grateful for the relationships, impact, and opportunities that have come with this journey. Outside of Summit, Roman is a loving husband and father of two girls. He loves snowboarding, golfing, hosting parties, and rooting for the Vikings. His perfect day? Waking up early, spending a quiet morning by the fire praying and reading, followed by hitting the slopes snowboarding with his family! Roman is an entrepreneur who stays up to date on emerging tech and marketing trends to help clients and companies succeed.
“We are a digital marketing agency based out of Denver, Colorado, that specializes in search engine optimization (SEO) and pay-per-click (PPC) advertising services, such as Google Ads and Facebook Advertising.”
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