Rembrand is the world's leading platform for Enhanced In-Scene Advertising
Published: 2022-05-14 | Author: VisionariesNetwork Team
Rembrand is a global innovator in radically reappraising how brands and creators interconnect with audiences. The company is headquartered across three countries with a go-to-market team located in the U.S. for developing a pioneer solution targeted at opening up this subsequent era of non-interruptive video ads. Rembrand empowers creators to unlock new value from the content they share without having to compromise on viewer experience through seamless integration of AI-driven technology.
In the vision of Rembrand, there is something that remains central: to inlay brands in people's favorite content in a way that would offer a much more sustainable, effective form of advertising to both brands and consumers. It is based on imagination, creativity, and passion for innovation, and Rembrand believes AI can unlock new possibilities within the process of content creation.
This way, brands reach out to their target audiences in ways that respect the audiences' attention. Its values are seen in the commitment to respect the viewers' experience by ensuring that ads are not disruptive or annoying but become a part of the content. It is from this innovative venture that the Rembrand Marketplace is born, in which the best worldwide creators provide high-quality content for any brand.
This once-in-a-lifetime opportunity allows brands to weave their message or product into powerful videos using special animations to grab attention and narrate a story. It is never possible to skip, ignore or be distracted if it's Rembrand's creative units; they will always create maximum impact. By using AI-driven technology, the company allows brands to reach their target audience very precisely: it aggregates the free flow of high-quality content created by top creators around the world that serves niche markets and demographics.
"Rembrand's platform monetizes for creators: the ability to supplement sponsored posts with targeted in-scene media. Target media can be embedded post-production, and with the Rembrand post-production solution, this can be done across their entire content library. This creates greater chances to generate more revenue for the creators and gives them greater content flexibility, where they can really focus on storytelling rather than being limited by commercial considerations.".
For brands, Rembrand enables targeted reach with high-quality, resonant content; the ability to insert a message or a product within engaging videos without disturbing the viewer experience; and measurable results through advanced analytics and reporting. AI technology found at the heart of Rembrand is what drives innovation in speed, scale, realism, and efficiency within video advertising.
Traditional VFX product insertion can take weeks; Rembrand's AI does it in hours. The platform processes huge volumes of content, doncipi thousands of creators and brands a day. What's more, Rembrand's AI is not only tradable with the laws of physics but also understands the detection of the environment, surfaces, and camera angles to realistically place media objects within a video scene. This level of realism ensures that the ads are indistinguishable from the content they interrupt and, as a result, reduces the time and cost spent on production while interest is heightened.
As Rembrand continues to raise the bar for innovation in AI-driven video advertising, this one looks fixed to define the industry's future. With its innovative approach and cutting-edge technology, Rembrand is changing the way brands engage with audiences and creators monetize audience content. Whether a brand wants to connect with its target audience or a creator is looking for additional monetization opportunities, Rembrand will introduce new ways of thinking about video advertising. It accomplishes this by taking advantage of the best that AI and groundbreaking technology have to offer, allowing Rembrand to set the place and definition of what is possible in video advertising.
Omar Tawakol, Chief Executive Officer
Rembrand is co-founded by 20-year tech executive, Omar Tawakol, who also serves as the company's seasoned leadership. He has held several notable positions, including Vice President and General Manager of Cisco's Contact Center business unit. Before that, he founded and led Voicea, a pioneering voice-based AI assistant platform that was recently acquired by Cisco. His entrepreneurship drive is further exhibited in the founding and chieftaincy of BlueKai—the largest consumer data marketplace globally—acquired by Oracle in 2014. Before that, he had robust experience in tech while working in industry giants like Google, Salesforce, and Microsoft. He has an MSc in Computer Science from Stanford and an undergraduate degree from Massachusetts Institute of Technology.
“We offer a Marketplace and a Platform that enables advertisers to become part of the story, rather than interrupting it.”
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