Pickaxe helps executives in marketing, product, engineering, and analytics build the future
Published: 2022-07-14 | Author: VisionariesNetwork Team
Pickaxe is a collective of Makers, Strategists, Developers, Data Scientists, Designers, and more, with a diversity of skills but driven by a like core: Accuracy, Empathy, Utility. This keen sincerity is revealed in its take on marketing technology (martech) and data science.
At the heart of the Pickaxe mission is the desire to help companies be successful in achieving the building of trust between a company and its customers. The team understands the need for accuracy in everything from business marketing to analytics. With this vision, they do their best to provide correct solutions that meet the requirements for clients.
Empathy is one more principal value that guides Pickaxe. The company is aware that the success of their customers will hitch a direct ride with their success as a group and, therefore, are committed to making their business, work, and lives better. It is this light that they use to design solutions that answer to the need of each individual client.
Third is utility, for Pickaxe. They think that solutions must be practical and useful to truly impact a business. It's this very focus on utility that defines the martech and data science approaches of Pickaxe—always centered on functional results.
Their Marketing Systems Optimization practice is aimed at addressing the improvement of martech stacks for any company toward maximum ROI realization. Everything from attribution improvement and fixing data silos to aligning KPIs and reporting conflicts from ad networks is included. The expertise lies in the entire customer journey, from Customer Acquisition and Customer Retention to Engagement and Growth.
Besides marketing optimization, Pickaxe also deals in the services of data science and machine learning. Their team of experts will help companies solve complex data challenges, find new avenues for growth, and develop custom ML models. Scaling data capabilities, building custom ML models, and synthesizing analysis on large datasets, Pickaxe approaches every question with rich business acumen. Context and outputs as the critical competitive anchors.
Data schema and preparation are important areas of expertise for Pickaxe. Business-focused data cleaning and joining, plus processing of the data, ensure a truly real-world impact on the running of the particular business. This contains internal knowledge and metadata baked into models to help make more accurate predictions and hence better decision-making.
Anotherprit area where Pickaxe really excels is data pipelines. Their team will help your business access data in such a way that it becomes instantly actionable and available across all necessary platforms. Using the query tool from Pickaxe, marketing and business teams can get access to data without requiring special skills or technical expertise.
Finally, Pickaxe stands for codeless insights which offer so much more than simple data analysis. From day one, their training included business sense, which makes them able to identify anomalies and foresee future outcomes with a high degree of correctness. Lastly, with Pickaxe's tools, companies can go ahead and act upon decisions taken in a data-driven way, confident that both the insights are not only out of the box but also based on real data.
Joshua Dern, Co-founder & CEO
With over 20+ years of leading digital strategy, content, and transformation in emerging technologies at leading major media corporations and building startups, Joshua loves figuring out the hard stuff. Formerly he was SVP/GM Social Media @Viacom Media Networks/MTVN, CPO @Bedrocket Media Ventures, award-winning product head @Huge for HBO GO, TMN, and more, and former VP Digital @Atlantic Records / WMG.
Joshua lives in the intersection of design, content, technology, and strategy, and he's proud to have overseen so many products that people love and use every day. In his off time you can find him skateboarding, mountain biking, making silly movies, and otherwise spending time with his dog Shmee, and his wife and son.
“We solve your biggest problems and deliver solutions custom-designed for your business without the fluff.”
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