Pendulum: Proactively identify risks and opportunities to provide actionable insights for brand, security, and government teams
Published: 2023-05-20 | Author: VisionariesNetwork Team
Pendulum is a mission-driven company, deeply invested in making sure that its customers are proactively informed about online narratives. Since its founding, Pendulum has been about disrupting harmful threats to society. Indeed, such core tenets have remained central to Pendulum's mission even as the company itself evolved to take on the broader implications of a digital, interwoven world.
At the core of the Pendulum platform is a deep knowledge of the power of audio and video content in shaping public opinion. In today's digital age, where text is increasingly yesterday's news, Pendulum delivers the most unique insights into critical topics, communities, narratives, and claims they appear, how they spread, and what they mean-enabling customers to respond early and effectively to emerging trends and risks.
Pendulum's sophisticated AI makes the conversations of the internet a place where corporations are most vulnerable in a way no other technology has matched. By monitoring the social media platforms-from TikTok and YouTube to BitChute and Instagram- the platform identifies with precision where content travels at speed and rapidly processes with velocity high-volume data to summarize and report automatically.
This will let communication teams be more proactive: plan for crises much in advance and accelerate decision-making. With Pendulum, it would be easy for teams to monitor broader brand discussions on multiple platforms and get key insights into main communities, audiences, and influencers.
Pendulum is designed with government agencies and risk intelligence departments in mind. Done using protected ML machinery, Pendulum processes huge datasets to identify critical intel and bring harmful content to the surface for better decision insights, which ensures organizations are always one step ahead.
Among its major features, Pendulum boasts its product RiskWand, which automates the work of horizon scanning by surfacing potential threats and synthesizing information into digestible stories. It will make rapid judgments about the importance of the latter to allow one to make better decisions in the process. Further, Pendulum's ElectionIQ solution offers a granular view of the online stories that define the 2024 US election and, in turn, shows how organizations can keep track of key issues, voices, and policy influencers.
To that end, Pendulum has developed a platform to enable customers to take an active understanding of online narratives. Powered by leading-edge AI technology and a suite of proprietary ML algorithms, Pendulum provides unparalleled visibility of critical topics, communities, narratives, and claims. With Pendulum, an organization's corporate communications, public affairs, government agencies, or risk intelligence teams are empowered to remove their blind spots-to provide actionable insight that empowers better decision-making.
With comprehensive coverage across video, audio, and text content, Pendulum empowers organizations to pre-empt both risk and opportunity, stay ahead of the competition, and gain advantage. Automating horizon scanning and synthesizing insight data into digestible stories, Pendulum's platform modernizes the way organizations approach online narratives, making it easier for them to make informed decisions in today's fast-paced digital landscape.
Mark Listes, Chief Executive Officer and Co-Founder
Mark Listes specializes in building and growing companies and organizations that address complex problems. As the current leader of Pendulum, he is focused on providing a real solution to mitigate the risks associated with harmful narratives. The company is currently hiring, and Mark encourages individuals with a passion for solving hard problems, combating mis/disinformation, or open-source intelligence to reach out.
Prior to his current role, Mark had a track record of building and growing organizations that tackled challenging problems in Defense Innovation, Nation-State Election Interference, early-stage company growth, and Civil/Voting Rights.
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