Nitrogen: Empowering Advisors and Firms to Deliver Exceptional Results
Published: 2023-07-06 | Author: VisionariesNetwork Team
In the world of financial advising, it's not uncommon to encounter investors who make poor decisions due to fear and uncertainty. This can lead to subpar outcomes and a lack of confidence in the advisory process. However, with Nitrogen, advisors and firms can transform these fearful investors into fearless ones, making informed decisions that drive long-term financial success.
At the heart of this platform is a customer-driven approach, where firms prioritize delivering exceptional results and exceeding client expectations. This means being bold in their approach, thinking from the perspective of fearless investing, and focusing on making a meaningful impact on both firms and investors.
The platform is built on the principles of the Heart of a Champion, which includes executing with a growth mindset, innovating, being curious, and compounding every day. This mindset is driven by a passion for winning for customers, teammates, and investors. The team is comprised of leaders who own quality outcomes, prioritize team over ego, and are all-in when it comes to achieving a common goal.
Authentic transparency is also a core value of Nitrogen. This means open, direct, respectful, and transparent communication that sets the right expectations and builds trust with clients. The platform's reputation is built on objective methodology, never compromising on its values or principles.
One of the key features of the Nitrogen is the Risk Number, which provides a scientific framework for assessing risk tolerance. This framework won the Nobel Prize for Economics and helps investors understand the relationship between risk and reward. By providing this information, advisors can set better expectations with clients and demonstrate alignment with their goals.
For financial advisors, the Risk Number enables them to make informed investment decisions and demonstrate alignment with prospects, clients, and regulators. Clients can see their Risk Number on a scale of 1-99 and understand how much risk they're willing to take on to achieve their goals.
Compliance personnel benefit from the Risk Tolerance Questionnaire, which provides a repeatable process for assessing risk tolerance and capacity. This helps ensure that investors are treated as individuals and not stereotyped based on age or other factors.
Firm executives can leverage the Client Engagement Platform for Wealth Management Firms to equip their teams with the tools needed to assess risk tolerance and capacity. This platform also includes a proposal engine that enables advisors to create personalized proposals that demonstrate their commitment to their clients' best interests.
The proposal engine is designed to be easy to use and provides a seamless experience for clients. Advisors can quickly close deals and grow assets under management (AUM) by leveraging the platform's features. Clients benefit from seeing how their advisor is acting in their best interests and are more likely to invest fearlessly for the long haul.
For compliance personnel, the Proposals Dashboard provides a book-of-business view of all clients, reports, and proposals. This allows them to track which clients have received their Risk Number, who has received Form CRS, and where advisors need assistance building proposals.
Firm executives can roll out a consistent proposal process that both advisors and prospects love, leading to improved close rates and client satisfaction. By leveraging the four most powerful words in the profession – "What's Your Risk Number?" – advisors can quickly capture leads and create ACAT form moments that drive growth.
In conclusion, the Nitrogen is designed to empower advisors and firms to deliver exceptional results by transforming fearful investors into fearless ones. By leveraging its customer-driven approach, Heart of a Champion mindset, authentic transparency, and innovative technology features, firms can create a unique prospecting process that drives growth and success.
The Visionary Behind Nitrogen: Dan Zitting's Journey to Revolutionize Financial Advisory
As the CEO of Nitrogen, Dan Zitting brings his extensive experience as a SaaS entrepreneur and operator to the table. With a passion for software that enables bold visions, he is dedicated to empowering the world to invest fearlessly. Prior to joining Nitrogen, Dan spent 13 years in the enterprise SaaS space, focusing on governance, risk management, and compliance (GRC).
During this time, Dan co-founded Workpapers.com, a cloud software for audit and compliance management, which was acquired by Galvanize (then ACL) in 2011. He then led Galvanize, growing the company into an industry-recognized leader in GRC, recognized by analysts, investors, and most importantly, customers. The company was ultimately acquired by Diligent in a $1 billion transaction, creating the world's largest GRC software company with a $650 million+ revenue SaaS business serving over 25,000 customers in 130+ countries.
Dan's experiences have been featured in various publications, including Forbes, The Wall Street Journal, Bloomberg, Business Week, Reuters, The Street, and CNBC, as well as hundreds of professional speaking events.
Dan holds a BSBA in Information Systems and Finance from Colorado State University and a Master of Accountancy from the University of Notre Dame. He believes that his purpose is to challenge organizations to maximize their impact by operating with a conscience, and he sees cloud software as his best contribution to this mission
“We create a common language between advisors and clients, allowing you to spend more time building your business and less time managing it.”
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