Lightswitch produces content at scale in all 50 states for agencies, marketers, and online media
Published: 2023-08-02 | Author: VisionariesNetwork Team
Video content is today part of a business since it conveys the message, engages the audience, and drives results. With an increasing demand for high-quality video production, businesses need a partner who can execute exceptional content anywhere in the world. Lightswitch is one of the leading video production companies that have been doing service to clients from San Antonio to St. Paul, Trinidad to Tokyo, Poughkeepsie to Pluto—on-location video production capabilities anywhere instantly.
Lightswitch creates videos for agencies, creatives, and marketers, further going on to partner with clients from any industry, across the board. With its global reach and expertise, the company has established itself as a trusted partner for those who want to create engaging video content that reaches audiences worldwide.
Local Video Production Solutions for Gannett
For nearly a decade, Lightswitch has had the pleasure of teaming up with Gannett—a Fortune 500 company—to deliver local video production solutions to thousands of small and medium-sized businesses across the United States. With a presence in more than 600 markets nationwide, Gannett's powerful marketing solutions demand that their video partner be not only reliable and scalable but also able to make top-notch content that truly speaks to the local markets.
As the nationwide video partner of Gannett, Lightswitch places award-winning video production in every market, at the hands of their teams—hundreds of pieces of multimedia annually in more than a dozen languages. The alliance brought, by extension, the capacity for Gannett to make local video content down to the occasion of specificity in needs and preference for each market at a very high level of engagement and ROI in any respective account.
Partnering with Zeiss: Precision at Scale Internationally
Apart from the partnership with Gannett, some of the other noteworthy clients Lightswitch collaborates with include Zeiss, a global leadership company in technology. Zeiss is building reliance on Lightswitch expertise in industrial metrology and microscopy equipment. Zeiss needs a video partner that can deliver precision at scale internationally; Lightswitch, with their global reach and technical knowledge, makes them an ideal partner.
Award-Winning Documentary Series for The Advocate
Another large client of Lightswitch was The Advocate, with whom the company worked on their award-winning documentary series focused on Mardi Gras by organizing over 150 shoots in just three months with local crews to produce three feature-length documentaries regarding music, culture, food, history, New Orleans, and Mardi Gras. The documentary reached upwards of 1.6 million viewers in 105 countries, featuring such guests as Hoda Kotb, Emeril Lagasse, and Jimmy Buffett.
Educating America's Future Technology Leaders with CompTIA
Lightswitch works with CompTIA, the leading voice and advocate for the $5 trillion global information technology ecosystem. CompTIA has been continuously producing volumes of informational content to help them in their mission of educating America's future technology leaders. From here, they entrust Lightswitch with video production and other relevant materials. Lightswitch captures events, coordinates testimonials on a mass scale, and creates promotional materials that will help define new courses so CompTIA can keep ahead of the competition.
Providing the Proof of Working from Home with Kforce
In addition to working for these notable clients, Lightswitch teamed up with Kforce—a workforce solutions company adjusting to a hybrid work environment. To help Kforce express the value of working from home, Lightswitch sent crews out locally to meet employees where they lived and worked, capturing the new aspects of life that working from home enables. With staff coast to coast, localized Lightswitch crews and project management made filming easy no matter the location.
Short background of Lynette Schwanger, CEO and Founder
As a teen, Lynette developed an unhealthy obsession with the Lord of the Rings movies which sparked a lifelong interest in film. After graduating from Denison University with degrees in Cinema and English Writing, she worked her way through Chicago’s film scene keen on mastering all aspects of video production, from the creative to the technical. After witnessing first-hand the always-on burnout culture that permeated the production and agency world, Lynette knew there was a better way. She co-founded Lightswitch with the belief that happy people do great work - and that employee work-life balance is essential to success
As CEO, Lynette loves using her video expertise to help the Lightswitch team bring clients’ visions to life creatively through video. On the weekends you can find her climbing mountains with her husband, Mike, or cuddling her cat, Pierre, and dog, Voo, who hopes to be as good of a climber as Biscuit someday.
“Our producers meet you at your point of need, whether it involves conceptualization, scripting, storyboarding, or execution.”
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