Etumos is the Marketing Operations expert focused on helping clients activate the full potential of their marketing investments
Published: 2023-08-01 | Author: VisionariesNetwork Team
Etumos empowers marketers to create some time to focus on revenue-generating activities by giving them a reflective, data-informed framework for optimizing and measuring engagement at every step of the customer journey. Cutting through the noise and hype in today's martech landscape, Etumos relies on a time-tested playbook that ensures maximum effectuality of clients' tech stacks, devoid of complexity.
Reach Your Marketing Potential
Prove marketing ROI, justify the martech spend on the books, level up marketing operations maturity, and make sure the data flows correctly across your entire martech stack. Etumos can help.
Etumos Approach
How Etumos builds solutions meeting marketing operations needs of today but also anticipating the future state of business.
Etumos Philosophy
Marketing Operations is a specialized profession with specialized skills needed.
Team & Leaders
At Etumos, the team of growing Marketing Operations experts is relentless in pursuit of excellence so you smash your marketing goals.
Careers
If you're passionate about what's next in marketing technology and innovation, let's start a conversation.
S-C-R-I-M Spells Success
This Etumos team seems to have a very different way of approaching how they think about the right solutions to fit business. Etumos calls these guiding principles the SCRIM Design Methodology.
SCRIM stands for Scalable, Clear, Robust, Intelligent, and Modular. At Etumos, SCRIM is a mantra, and it's at the heart of how Etumos designs integration solutions, configures platforms, and architects campaign flows…. you get the picture. It is in everything.
Not quite sure what Etumos means?
Scalable: The solution should perform similarly well at 10x the size.
Clear: How the solution has to be understandable, and reduced potential for confusion, errors built into it.
Robust: All functional requirements are covered with the solution.
Intelligent: The solution takes care of upstream and downstream processes; there is no concept of "silent errors" baked into it.
Modular: The solution is designed to do one function and can be easily maintained or decoupled without hurting the other componentry.
Automation and Integration Services for Marketing
At Etumos, it is known that you can't afford to waste hours trying to solve problems technology should solve for you. You need to go beyond those limited integrations that come with your applications. Etumos can design and deliver the right technical solutions that support better martech integration, better data flow, and more efficient campaign execution, all while providing a single source of truth for customer data.
Connect Systems
When integrations between your platforms don't quite fit your unique needs out-of-the-box, Etumos can facilitate the planning and implementation of the right structure.
Automate Everything
Schedule data Imports, implement and manage middleware, create triggered events between systems, and reduce the team's manual work getting data across platforms.
Manage In-House Dev Resources
Etumos speaks to dev and marketing ops so they can help translate marketing business requirements to the dev team and manage QA outcomes.
Use the Marketing Data You Collect and Pay For
With great data and automation at the core of strong marketing practice, it's little wonder organizations are adding new technologies to their martech stacks at breakneck pace. The outcome is petabytes of valued data, captured but not necessarily making it across the stack to drive engagement and conversion. This is attributed to the fact that integration and developer resources are not available for identifying technology-centric opportunities, which can integrate martech stacks.
Preference Management Should Not Become a Full-Time Job
Management of email preferences between systems and platforms can be an activity that turns to full-time work within a large and complex martech stack. You will then be able to centralize these preferences in one place using the iPaaS tools so you can stay in compliance with all global privacy laws while reducing manual work.
How Etumos Helps You Get More from Your Martech Stack
Companies are bridging this chasm—laborious manual processes—with a dearth of integration guidance and development skills, which prevents them from swinging into action effectively to engage prospects. Etumos can help get the majority of the systems to a more scalable place while removing the threat of future tech debt with technology integration services. How Etumos can help:
• Value-prioritized auditing systems and recommending opportunities for integration
• Technical and architectural guidance in vendor selection
• Creating custom integrations and workflow automation
• Better sync timing between systems
Marketing Automation Consulting
At Etumos, it is known that you can't afford to waste valuable time trying to solve problems that technology should solve for you. You need to go beyond the limited integrations that come with your applications. Etumos is going to design and deliver the right technical solution that will allow you to see better martech integration, better data flow, more efficient campaign execution, and centralized customer data.
HubSpot Consulting
Process Creation: Etumos' patented Framework applies team best practices to create, within HubSpot, repeatable and scalable operational processes.
Campaign Execution: Manage the end-to-end campaign build process with Etumos inside of HubSpot for repeatable and scalable processes to reduce errors and time-to-market.
Campaign Metrics & Analytics: Connect your CRM to the processes in HubSpot for a complete view of your inbound pipeline.
Edward Unthank, Founder
As a renowned marketeer, Unthank is a triple Marketo Champion, leader of the Seattle MUG, and thought-leader in the MOPs community. He is obsessed with beta releases, templates, new technologies, and anything that can make marketing more intelligent and effective.
“We cut through the hype and noise of today's martech landscape by using proven best practices that maximize the effectiveness of our clients' tech stacks, no matter the complexity.”
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