ChannelMix is the only Marketing Impact Modeling™ platform to deliver revenue-generating media mix predictions in under 24 hours from initial data connection
Published: 2022-05-14 | Author: VisionariesNetwork Team
As a marketer, there's nothing more frustrating than wrestling with data that seems to be out of control. You know the feeling - hours spent gathering numbers, only to discover that they're incomplete, inconsistent, or just plain wrong. It's enough to make you want to pull your hair out!
At ChannelMix, the team understands this pain all too well. That's why it sets out to create a solution that would help marketers like you take control of their data, and gain the insights they need to make informed decisions.
The Importance of Data Control
In today's digital age, data is more important than ever. With the rise of social media, search engines, and other digital channels, marketers have access to more data than ever before. But with this increased availability comes increased complexity. Data can be overwhelming, fragmented, and difficult to make sense of.
Without a clear understanding of your marketing data, you're left making guesses rather than informed decisions. This can lead to wasted resources, missed opportunities, and a general sense of frustration.
That's where ChannelMix comes in. Its platform is designed to help marketers like you take control of their data, and gain the insights they need to make informed decisions.
ChannelMix founders, Michelle Jacobs and Matt Hertig, were marketing analysts who were tired of the manual process of data gathering. They decided to build their own solution, one that would automate the collection and visualization of marketing data from any source. And so, ChannelMix platform was born.
How ChannelMix Works
ChannelMix is a data management platform designed for marketers by marketers. It collects marketing data from any source, store it in a scalable data warehouse, and provides users with easy access to analytics and reporting tools.
The company’s Automated Marketing Reports give you a clear view of your marketing performance across multiple channels. You can track engagement metrics, analyze sales and revenue, and plan your budget with confidence.
But that's not all. Its Marketing Impact Modeling tool uses AI-driven predictive analytics to help you optimize your media mix. With ChannelMix platform, you can:
Measure the impact of your marketing campaigns on leads, sales, and revenue
Plan your budget based on past campaign results
Predict the best media mix for your target audience
Reduce media waste by up to 75%
And with ChannelMix Client Success Team Support, you'll always have access to expert guidance and training.
Why Choose ChannelMix?
So why choose ChannelMix? Here are just a few reasons:
Accuracy: The company’s AI-powered recommendation engine predicts optimal media mix in real-time, with an accuracy rate of 93%.
Comprehensive Data Integration: ChannelMix includes all performance-related data in its models, including online and offline media, events, lead and sales data.
Continuous Learning: ChannelMix AI learns from each campaign, offering increasingly accurate predictions and recommendations.
24-Hour Model Activation: The company’s models are ready the next day and updated nightly, so you can start making decisions quickly.
Client Success Team Support: ChannelMix's dedicated team is always available to help you maximize the potential of its platform.
Real-World Results
But don't just take ChannelMix's word for it. Its clients have seen real-world results with ChannelMix. Here are a few examples:
Mattel: With ChannelMix, Mattel was able to reduce media waste by 75% and increase ROI by 20%.
Maui Jim: Maui Jim used ChannelMix to optimize their media mix and saw a 30% increase in sales.
Attane: Attane used ChannelMix to measure the impact of their marketing campaigns on leads and saw a 50% increase in conversions.
Matt Hertig, CEO/Co-Founder
Matt Hertig is the CEO, CTO, and co-founder of ChannelMix. Matt has been at the helm as ChannelMix has evolved from a small analytics consultancy to a six-time Inc. 5000 honoree.
One of the biggest drivers of ChannelMix’s growth is its technology solution, ChannelMix, the first data management platform designed for marketing. ChannelMix eliminates cumbersome data gathering by systematically combining online data, offline data, sales data, and custom data sources, reducing the hours that marketers spend each day prepping data for reporting.
“We help reduce wasted spend by identifying inefficiencies and improving marketing efficiency, protecting budgets with real-time scenarios that display the impact on revenue, sales, and leads.”
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