Bushel: Bridging the Gaps in Agriculture's Messy Middle
Published: 2025-07-22 | Author: VisionariesNetwork Team
In the sprawling world of modern agriculture, innovation has transformed the field—literally. GPS-guided tractors, satellite data, and precision farming have revolutionized how crops are grown. But while the field has gone digital, the core workflows connecting agribusinesses to their farmers remained tangled in legacy systems and paper trails. That’s the “messy middle” Bushel set out to fix. What began as a simple effort to digitize scale tickets has evolved into something far more foundational: an integrated digital infrastructure reshaping how agriculture operates at every level.
Building the Backbone of Agribusiness
Founded to address the real, often-overlooked inefficiencies of midstream agriculture, Bushel has grown into a leading integrated workflow solution for agribusinesses across the United States and Canada. The company’s mission is clear: connect the agriculture industry through digital infrastructure—without disrupting the trusted relationships between farmers, grain buyers, ag retailers, and lenders. This isn’t about flashy tech for tech’s sake. It’s about meaningful software that solves everyday pain points: labor shortages, lost paperwork, delayed payments, siloed systems.
With Bushel, agribusinesses now have access to real-time, connected tools that simplify everything from grain origination and contract management to payments and website hosting. And the impact is tangible. Whether it’s a grain elevator offering self-service portals to its farmer customers or a processing facility streamlining deliveries and reducing fraud risk, Bushel empowers teams to operate with greater clarity and control.
Designed for Agriculture, Not Adapted to It
Bushel isn’t a one-size-fits-all SaaS company trying to squeeze agriculture into a mold. It’s purpose-built with agriculture in mind. The software is intuitive for users in the field, easy to maintain for IT teams, and scalable to meet the needs of businesses both large and small. From simplifying proof-of-delivery and managing hedges to digitizing receivables and embedded payments, Bushel integrates every layer of an agribusiness’s workflow.
And this isn’t just about operations—it’s about relationships. At the core of Bushel’s value is its ability to enhance collaboration between agribusinesses and their farmer customers. With detailed customer insights, centralized data, and customizable portals, companies can better understand their clients’ needs, build trust, and drive long-term loyalty.
A Full Suite for a Complex Industry
Bushel’s product ecosystem spans every facet of midstream agriculture. For grain trading and processing teams, the platform offers unmatched tools in customer relationship management, trade execution, and payments digitization. Farmers can access account information and contracts on demand, while staff reduce manual tasks and administrative bottlenecks.
Farm management tools further strengthen this ecosystem by promoting transparency and traceability. Bushel supports collaboration for sustainability programs, marketing initiatives, and origination strategies, giving farmers and agribusinesses a shared digital space to operate efficiently.
On the financial side, Bushel’s payments management system is one of the most advanced in agtech. It digitizes accounts payable/receivable workflows, automates invoice management, supports embedded payments, and even integrates with ag lenders to manage lines of credit. This ensures faster, more secure transactions and dramatically reduces the risk of errors or fraud.
Secure and Scalable for the Future
With digital transformation comes increased scrutiny around data security—and Bushel has taken this seriously. As one of the few agtech platforms audited regularly against the SOC 2 Type II compliance framework, Bushel ensures its customers’ sensitive data is protected by industry-leading protocols. This level of security, combined with robust support services and seamless ERP integrations, makes Bushel a reliable partner in an unpredictable market.
Furthermore, Bushel isn’t just focused on solving today’s problems. It’s building toward an interoperable future for agriculture. From traceability standards to AI-powered insights, the company continues to innovate while staying grounded in the real needs of its users.
Why Agribusinesses Trust Bushel
Ultimately, Bushel’s success lies in its commitment to being more than a software vendor—it’s a strategic partner. Thousands of agribusiness professionals across North America rely on Bushel not only for its technology but also for its deep understanding of agricultural workflows and its dedication to making operations smoother, smarter, and more secure.
Whether you're managing a rural co-op or a multinational grain trading firm, Bushel provides the infrastructure you need to thrive in a modern, competitive, and digitally connected ag economy. It’s not about disrupting the way things are done. It’s about empowering those who feed the world to do it better, faster, and together.
Jake Joraanstad: Driving Digital Transformation in Agriculture Through Bushel
Jake Joraanstad is the co-founder and CEO of Bushel, a privately held software company based in Fargo, North Dakota. Since its launch in 2017, Bushel has become a leading digital platform for the agriculture industry, powering more than 1,000 grain facilities across the U.S. and Canada with real-time business tools for producers.
In 2019, Bushel’s parent company, Myriad Mobile, evolved its custom software development operations into a new arm of the company—Solutions by Bushel—further deepening its commitment to delivering purpose-built software for the ag sector.
“Our mission is to connect the agriculture industry through digital infrastructure.”
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