BDS Connected Solutions, LLC.: Award-winning sales and marketing solutions provider connecting your brand with consumers everywhere
Published: 2025-03-11 | Author: VisionariesNetwork Team
What can strikingly make one business triumph over others, especially in fast-moving and changing business environments, is adaptability. Considering that, in retail, consumer preferences and behavior are changing really fast, for any brand nowadays, it's more important than ever to keep one step ahead. Enter BDS: a people-powered, digital-first, customer-obsessed business that has been creating fully integrated solutions since 1992.
BDS is a people-powered, digital-first, customer-obsessed company that has been creating fully integrated solutions for over three decades. Founded in 1984 by three partners—Baker, Dean, and Sherwood—the company envisioned providing an exceptional working environment to its people while believing that this would eventually translate into exceptional care for its clients. The rest, as they say, is history.
For generations, BDS has been organically growing through strategic acquisitions that have allowed the business to develop a sturdy suite of integrated solutions to meet the evolving needs of its clients. Strategic partnerships enabled it to grow its offerings and shape today's customer journey across multiple touchpoints. At its core, BDS values authenticity, agility, and achievement.
One of its core values is to be true to one's self and others, sharing the whole picture, clearly setting expectations. It also supports being fast and flexible, embracing change, and acting bravely. Getting things done right, being goal-oriented, and relentless in pursuing a success outlook are equally subscribed to by BDS.
In the past years, BDS has grown and evolved but maintained the same culture. It remains people-powered and digitally first in customer obsession. With a bunch of award-winning industry experts and hard-working colleagues, BDS has never stopped delivering outstanding results for clients.
BDS offers a full range of retail merchandising solutions designed to ensure that its brands maximize their shelf presence. The company delivers project and continuity-based retail merchandising solutions tailored toward each client's specific retail environment and sales cycles. One such innovation at BDS is IoTrace™—a remote display management system that empowers brands to manage their interactive displays in real-time across the globe.
With IoTrace™, brands can manage their displays from anywhere and at any time, with an added layer of security, by optimizing everything using data captured at the endpoint and driving sales and conversion while reducing downtime with remote monitoring. There are many advantages associated with IoTrace™, which has changed the way brands interact with their customers and manage their retail presence.
Del Tanner, CEO
A seasoned industry expert with a proven track record of delivering cutting-edge sales and marketing solutions, Del Tanner has spent his career pushing the boundaries of innovation and excellence. As the founder of Channel Partners, a pioneering training and merchandising company acquired by BDS in 2006, Del's entrepreneurial spirit and vision have driven his success.
As CEO, Del's mission is to empower clients with the most effective and impactful solutions, drawing on his extensive experience and expertise. With a passion for mentoring and coaching others, he shares his life lessons and insights to help others achieve their goals.
Outside of the office, Del's enthusiasm for life is evident in his diverse pursuits. A self-proclaimed jack-of-all-trades, he has dabbled in pizza making, scuba diving, and even speaking Japanese. When not working, you can find Del indulging in his favorite hobbies, including off-roading, snowmobiling, woodworking in his shop, or capturing stunning photography shots.
Born and raised in Arizona, Del is a proud Sun Devil alumna of Arizona State University, where he earned a degree in Finance. Among his greatest accomplishments are marrying his wonderful wife, being a devoted father to his three daughters, and becoming a proud grandfather.
With his unique blend of business acumen, creativity, and passion for life, Del Tanner is an inspiring leader who embodies the spirit of innovation and entrepreneurship.
“Our industry-leading experts never stop working to discover, design, and deploy custom buying solutions that empower brands to achieve and exceed their unique sales goals.”
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