Amy Goad, Managing Director of Sendero Consulting: Empowering Clients Through Purposeful Leadership
Published: 2024-08-20 | Author: VisionariesNetwork Team
In an era where digital transformation, operational agility, and people-first strategies define long-term success, Sendero Consulting has positioned itself as a strategic force in the management consulting landscape. Based in the United States, Sendero serves mid-sized to large companies across a wide range of industries, offering a thoughtful mix of strategic planning, digital modernization, and organizational effectiveness.
Sendero’s reach extends across six major U.S. cities — Dallas, Houston, Austin, Phoenix, Nashville, and Atlanta — with a distinctive delivery model that keeps consultants close to clients while offering flexibility through hybrid and remote working setups. This local-first approach helps nurture strong relationships with client teams and allows for customized, high-impact engagements tailored to regional and sector-specific needs.
Three Pillars of Impact
Sendero focuses on three core consulting disciplines: strategic planning, digital transformation, and organizational effectiveness. These aren’t just service lines — they reflect the lifecycle of business change. From developing long-term visions to executing complex system implementations, Sendero supports its clients through every stage of the journey.
Whether advising a utility company on how to scale responsibly or helping a healthcare system modernize its technology stack, the firm applies a holistic, cross-functional perspective. Organizational change management is a key component of every engagement, ensuring that people — not just technology or process — are prepared for long-term adoption and success.
Real-World Results Across Industries
Sendero’s real-world impact is evident through its diverse client portfolio and impressive case studies. When a global manufacturer needed to unify its Human Capital Management systems across brands, Sendero delivered a seamless solution that improved consistency and efficiency. In another engagement, a growing Texas-based energy cooperative partnered with the firm to design scalable strategies that would accommodate growing infrastructure demands.
In the energy sector, Sendero helped a major client replace outdated systems and gain visibility into asset data by implementing a modern enterprise-wide data platform. This enabled faster decision-making and improved operational reliability. Similarly, in healthcare, Sendero supported a post-merger integration that resolved inconsistencies in patient directories and PCI compliance, creating a unified, secure experience for patients across regions.
The firm has also worked with clients in financial services, manufacturing, and consumer industries. Whether implementing CRM platforms like Salesforce, restructuring project management systems, or launching digital quoting tools, Sendero consistently aligns its solutions with business outcomes.
A Culture Worth Celebrating
Beyond its consulting excellence, Sendero is known for fostering a culture that puts people first. Employee engagement is not left to chance; it’s structured, intentional, and grassroots-led. A standout initiative is the Salt Committee, an internal group dedicated to preserving Sendero’s unique traditions and cultural identity. From themed events to wellness programs, employees are encouraged to bring their full selves to work.
Sendero actively supports inclusion, collaboration, and wellness through a network of employee committees and cross-functional initiatives. Culture is seen not just as an internal benefit, but as a differentiator that supports better client service, higher retention, and stronger team performance.
Recognition and Awards
The firm’s people-first philosophy has earned consistent recognition in recent years. In 2025, Sendero was named to the USA Today Top Workplaces list for the third consecutive year. It was also featured in the Fortune Best Workplaces in Texas and received the Spring Culture Excellence award. These accolades join past recognition from Great Place to Work, Cigna’s Healthy Workforce Program, and industry-specific “Best Of” rankings.
This recognition reflects more than just good intentions — it’s the result of deliberate investment in professional development, community engagement, and transparent communication between leadership and employees.
A Transparent Path to Careers
Sendero offers rewarding career opportunities for recent graduates, experienced professionals, and internal operations staff. Its recruitment process is structured to be human, transparent, and respectful of candidates’ time. After submitting an application, most candidates receive responses within two weeks, followed by virtual and in-person interviews.
New hires benefit from strong onboarding, robust mentorship, and competitive benefits that include health coverage, 401(k) matching, paid time off, and professional development stipends. The firm also offers advancement opportunities based on performance and contributions, not just tenure.
Sendero doesn’t just promise work-life balance — it provides the systems to support it, making it an appealing destination for top-tier consulting talent.
Local Leadership, National Presence
Sendero’s ability to deliver results stems from its mix of national scale and local insight. Each of its office locations is led by a regional executive with deep expertise in the area’s dominant industries. In Phoenix, healthcare takes center stage, while in Nashville, clients range from energy and logistics to consumer goods. The Austin office leads technology-driven government and energy initiatives, while the Houston team brings depth in digital innovation and strategic planning.
This local leadership structure enables fast, effective decision-making and ensures that clients benefit from both proven frameworks and real-time responsiveness.
A Partner for Purpose-Driven Change
Sendero’s blend of business insight, technical acumen, and people-centered values makes it a consulting firm uniquely equipped to lead companies through complex change. Whether transforming systems, enhancing operations, or supporting cultural evolution, Sendero provides clarity in complexity — helping clients navigate business challenges with confidence.
In a world where uncertainty is the only constant, Sendero Consulting continues to be a steady, trusted partner — one that helps organizations not just survive disruption, but shape it to their advantage.
Amy Goad, Managing Director
Amy Goad is a seasoned management consulting leader with a strong focus on the healthcare sector. Known for her ability to bridge the gap between business and technology teams, Amy brings exceptional stakeholder management and communication skills to every client engagement. Her proven track record in project delivery and leadership has propelled her to the role of Managing Director.
Amy has led a wide range of initiatives, including the design of healthcare analytics operating models, implementation of data governance frameworks, establishment of Project Management Offices (PMOs), and optimization of project delivery processes. Her extensive experience spans systems implementation, change management, strategic outsourcing, and operational readiness. Amy’s impactful contributions to the healthcare industry were recognized nationally when she received Consulting Magazine’s Rising Star award for Excellence in Client Service.
"You can often change your circumstances by changing your attitude." – Eleanor Roosevelt
Skills & Experience
· Bachelor of Business Administration in Entrepreneurship and Marketing from the University of Oklahoma
· Industry experience across healthcare, utilities, oil & gas, transportation, food & beverage, chemical manufacturing, machinery, and home security
· Expertise in portfolio and program management, IT strategy, infrastructure project management, vendor selection, and IT operations support
· Named a 2023 Rising Star by Consulting Magazine for Excellence in Client Service in Healthcare & Well-Being
“We strive to help others unleash their potential while upholding the commitment to live our core values.”
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