visionaries Network Team
29 June, 2026
tourism and hospitality
Jet2 Greece expansion continues as the airline hosts a major tourism summit in Athens, adds new routes, and strengthens its long-term partnership with Greece
Jet2 has reinforced its commitment to Greece by hosting a major tourism summit in Athens, bringing together government officials, regional leaders, airport stakeholders, hoteliers, and tourism executives. The event, titled "A Partnership for Growth," marked the first time a UK tour operator has organized a summit of this scale in Greece, highlighting the company's long-term investment through its ongoing Jet2 Greece expansion strategy.
Summit Focuses on Growth and Collaboration
The summit served as a platform for Jet2 to share customer insights, market trends, and future growth plans with Greek tourism partners. Senior executives, including CEO Steve Heapy, met directly with policymakers and industry leaders to strengthen collaboration and explore new opportunities to boost tourism.
Greek Minister of Tourism Olga Kefalogianni praised the partnership, noting that the UK remains one of Greece's most important tourism markets. She said the collaboration with Jet2 helps extend the tourism season while promoting diverse travel experiences across the country.
Greece Becomes a Key Market for Jet2
The company's Jet2 Greece expansion continues at a rapid pace. Greece is now Jet2's second-largest destination, with capacity increasing by 37% since 2023. The airline and tour operator will offer 134 routes between the UK and Greece in 2026, making it the country's largest UK operator.
Jet2 recently announced three new Summer 2027 routes from London Luton Airport to Chania, Halkidiki, and Kefalonia, further expanding travel options for British holidaymakers. This summer, the company will operate flights to 16 Greek airports and 28 destinations, including new additions such as Samos, Meganisi, and the Olympus Riviera.
More details about Jet2's holiday destinations and routes are available on the official website: https://www.jet2.com/
Strong Outlook for Greek Tourism
Steve Heapy said Greece remains one of Jet2's most important destinations and emphasized the company's commitment to working closely with tourism partners. With its largest-ever summer programme ahead, the Jet2 Greece expansion is expected to strengthen tourism, create new opportunities for local businesses, and support long-term growth across the Greek travel industry.
FAQs
1. Why did Jet2 host a tourism summit in Greece?
Jet2 organized the summit to strengthen partnerships with Greek tourism leaders and discuss future growth opportunities.
2. Why is Greece important to Jet2?
Greece is Jet2's second-largest destination and its fastest-growing market, with capacity increasing by 37% since 2023.
3. What new routes has Jet2 announced?
Jet2 will launch Summer 2027 flights from London Luton to Chania, Halkidiki, and Kefalonia.
4. How many Greek destinations does Jet2 serve?
This summer, Jet2 will operate to 16 airport gateways and 28 destinations across Greece.
5. How will Jet2's expansion benefit Greece?
The expansion is expected to boost tourism, extend the travel season, and support local businesses through increased visitor numbers.
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