In a major move set to transform the B2B gaming landscape, Happiest Minds’ PureSoftware has launched FuzionX Gaming Studio, a cutting-edge platform tailored to support gaming operators and suppliers. This studio aims to bring advanced technology and industry expertise to the ever-evolving interactive and land-based casino gaming sector.

What is FuzionX Gaming Studio?

FuzionX Gaming Studio is a newly launched B2B services studio that brings together skilled developers, designers, and gaming professionals to offer next-generation solutions to the global gaming market. The initiative is powered by Dash, PureSoftware’s proprietary iGaming framework, which is designed to enhance platform integration, game optimisation, and advanced player engagement strategies.

The studio’s mission is to help gaming companies resolve key challenges they face in today’s competitive environment—ranging from scaling innovation and improving operational efficiency to ensuring regulatory compliance across regions.

A Game-Changer for the Casino and iGaming Industry

With its launch, FuzionX Gaming Studio is addressing critical needs of both online interactive and land-based gaming operators. The studio provides comprehensive end-to-end support, covering all stages of the game development lifecycle—from concept and design to testing, certification, and deployment at scale.

This is particularly important in a rapidly shifting gaming ecosystem where user expectations are rising, and the demand for seamless, engaging, and compliant gaming experiences has never been higher.

Manish Sharma, CEO of PureSoftware, commented on the studio’s mission:

“We identified a clear gap in how gaming companies scale innovation while maintaining efficiency. FuzionX Gaming Studio addresses this by enabling gaming operators and suppliers with the agility, productivity and tech know-how they need to stay competitive.”

Features That Set FuzionX Apart

The newly launched studio isn’t just about game development; it’s about creating an entire ecosystem for success. Here are some standout features:

• Cross-device compatibility: Ensures smooth gameplay across desktop, mobile, and console.
• Multi-jurisdictional readiness: Helps games meet regional compliance and certification standards.
• Optimised player engagement: Tools that improve the gaming experience and keep players engaged longer.
• Faster game delivery: Streamlined workflows and automation ensure faster time-to-market for new games.

FuzionX supports a broad range of genres including poker, blackjack, slot machines, and interactive digital games, offering a fully customisable approach to each client’s needs.

A Global Vision for Gaming Innovation

According to PureSoftware, the new gaming studio already has a growing global footprint, serving clients in North America, Europe, the Middle East, and Asia-Pacific (APAC). This global reach reflects the studio’s ability to cater to diverse market demands while maintaining high standards in game quality and compliance.

Joseph Anantharaju, Co-Chairman and CEO of Happiest Minds, emphasized the strategic value of the launch:

“Through FuzionX, we are redefining how technology empowers gaming suppliers and operators. This aligns with our vision of delivering specialised, scalable services that fuel business growth.”

Why This Matters for the Industry

With the growing convergence of entertainment, technology, and gaming, studios like FuzionX Gaming Studio are poised to become the backbone of next-generation casino and online gaming infrastructure. By blending innovation, regulation, and deep industry insight, PureSoftware is positioning itself as a strategic enabler for global gaming companies.

This launch also underscores Happiest Minds’ broader mission to expand its presence in high-growth digital segments by offering specialised solutions that deliver tangible outcomes.