The cold chain logistics business is revolutionizing at a monumental scale. With increased demand from customers for fresh, frozen, and temperature-controlled foods, logistics operators are under increased pressure to deliver faster, safer, and more efficiently. With such high-risk operations, cold chain automation success is becoming increasingly the benchmark for operational excellence.

For TAHUHU, a trailblazer in cold chain logistics, these issues initiated a revolutionary shift. Rather than being hindered by manpower shortage, delivery problems, and technological needs of temperature control, TAHUHU set out on the automation route. With Geekplus, a global leader in intelligent warehouse and logistics automation, the company envisioned new possibilities in the cold chain.

Turning Challenges into Innovation Opportunities

Cold chain logistics is the most difficult part of the supply chain. It requires precision at all levels, from temperature management to timing and handling. For TAHUHU, significant operational challenges were:

·         Heavy operations in extreme temperatures (as low as -25°C)

·         Increased demand for same-day and next-day delivery

·         Regulations for safety and high quality of products like ice cream, fresh meats, and fruit

Seeing the need for change, TAHUHU embraced an automation-driven approach to address such challenges. What they sought to accomplish was straightforward: increase productivity, maintain the integrity of the product, and meet customer requirements without sacrificing safety or sustainability.

"The cold chain business is changing fast, and we knew it was time for us to do the same," said a TAHUHU representative. "We've been able to overcome our greatest challenges with automation and now deliver faster and more reliably."

Automation delivers measurable outcomes

TAHUHU integrated a state-of-the-art suite of Geekplus technologies, such as:

·         Autonomous Mobile Robots (AMRs) were designed for cold climates

·         Goods-to-Person (GTP) solutions for precise and efficient order picking

·         Low-temperature shuttle trucks and vertical lift modules

·         Temperature-controlled loading docks for smooth transfers

The impact was dramatic and instant:

·         60% cost savings in manpower by reducing manual labor under adverse conditions

·         30% increase in cold storage facility by optimizing space efficiency

·         24/7 warehouse operation, fulfilling growing delivery demands without interruption

TAHUHU's investment proved to be worthwhile—not only in efficiency, but in quality. Products now travel through the supply chain with little or no human involvement, minimizing risk and ensuring strict temperature integrity in the process.

Confirmed Feedback Validates the Success

To measure its performance, Geekplus carried out a thorough survey with TAHUHU. The outcome is the evidence:

·         100% satisfaction rate across core performance areas

·         53 out of 68 criteria scored as "Achieved Expectation"

·         All other metrics noted as "Noticeable Improvement"

TAHUHU attributes automation to having turned their warehouse into a scalable, technology-driven powerhouse. Their staff indicated significantly enhanced order accuracy, delivery speed, and operating transparency due to real-time analysis and end-to-end system integration.

“Automation has allowed us to eliminate manual handling in extreme conditions and dramatically increase throughput. We’re now fulfilling customer demands around the clock—without compromising on quality.”

Cold Chain Automation Success as a Strategic Advantage

TAHUHU's story is an archetypal success story for cold chain automation success. With the ability to monitor three zones of temperature (0–4°C, -18°C, and -25°C), they now ship frozen and fresh products more reliably than ever. From fish to temperature-sensitive fruits and vegetables, their system ensures preservation from pickup to delivery.

The partnership with Geekplus has also pushed TAHUHU's sustainability goals into action, consuming less energy and reducing carbon footprints with more intelligent, efficient systems.

In the future, TAHUHU will implement even more sophisticated solutions, such as PopPick and SkyCube, to facilitate even more operations and to provide future expansion.

"We plan to expand our automation with Geekplus. The returns so far have been impressive, and we are sure to see a lot more in the future."

Final Thoughts

TAHUHU's history is an excellent illustration of the strength of innovation to build actual change. In a more competitive market environment, their experience demonstrates that cold chain automation success is not merely feasible—it's inevitable.

For logistics players confronting the same challenges, TAHUHU is leading the way. Their adoption of automation not only enhanced their productivity but also took their customer satisfaction and environmental concern to unimagined heights. With innovators like Geekplus leading the technology revolution, the future of cold chain logistics is smarter, quicker, and more dependable.