Finisterre, a UK-based sustainable surf and outdoor apparel brand, has launched its first-ever North American retail store in partnership with Maine Surfers Union in Portland, Maine. The 1,100-square-foot storefront, located in the heart of the Old Port shopping district, reflects the brand's UK stores and serves as a "launching pad and community hub" for Finisterre's global retail expansion into North America.

The store offers a range of men's and women's collections, including wetsuits, swimwear, and accessories such as the popular fluorocarbon-free Stormbird waterproof jacket and technical women's Anella swimsuit. Chris Evans, president and general manager of Finisterre North America, expressed his excitement about the partnership, stating that the brand is "beyond stoked" to launch with the Maine Surfers Union and the Portland community.

The store will also host events with the Maine Surfers Union, including film screenings, beach clean-ups, roundtable discussions, and garment repair workshops. Finisterre founder Tom Kay praised the partnership, saying it's a significant milestone in the brand's journey and thanking Charlie and the crew at Maine Surfers Union for making it happen.